In 2015, when I was the Director of Innovation, Design, and Technology at a small, public school district in the East Bay, I created #BecauseKids. The really amazing Assistant Superintendent and I were trying to come up with an easy-to-remember hashtag that basically summarized why we (and the district) did what we did. We both immediately thought of our students, the ones we all passionately supported each day, minute, second… and #BecauseKids was born.

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